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Event Planning and Management by
Event Planning and Management, second edition, is an ideal resource for those seeking a step by step formula to plan and deliver a successful event. With the vital balance of professional experience behind them, the authors teach the next generation of event planners with unrivalled knowledge, ensuring an effective event process from start to finish. This book delivers practical understanding of the theory and practice needed to activate each stage of planning, from initial venue selection, budgeting and programme content, to managing stakeholders and sponsors, promotion, risk assessment, safety and post-event evaluation. Fully revised, the second edition of Event Planning and Management expands on managing events on the day, and explores the PR and experiential marketing boom for live brand experiences. Including updated real-world case studies from around the globe, it also features an invaluable toolkit of templates, planning checklists and budget sheets. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for both event planning modules and certifications, plus busy marketing and PR professionals facing the new wave of live brand and customer experiences.
Introduction to Recreation and Leisure by
Introduction to Recreation and Leisure, Third Edition, gives students a broad view of the field, offering them a solid foundation for understanding the industry they plan to enter upon graduation. Students learn from the perspectives of 52 leading professors, professionals, and emerging scholars from the United States, Canada, Brazil, China, and around the globe. Led by new editors, Tyler Tapps and Mary Sara Wells, these experts introduce recreation and leisure foundational concepts, delivery systems, and programming services. Students benefit from the diversity of perspectives and viewpoints from around the world as they learn about the similarities and differences in the industry from an international perspective. The following are new to this edition: * New editors and contributors from around the world, including emerging scholars * Updated data throughout the book * New chapter sections * An expanded chapter on international perspectives on sustainability and ecotourism * Real-world connections to recreation and leisure theories that help students consider career options * A web study guide with On the Job learning activities, a glossary, chapter overviews, article summaries, and recommendations of websites to explore A Strong Foundational Overview Introduction to Recreation and Leisure grounds students in the historical, philosophical, and social aspects of the industry. The authors offer fresh insights into community parks and recreation departments, nonprofit organizations, and commercial recreation and ecotourism enterprises. Students learn about various enriching educational programs and services for people of all ages. "The text encompasses a variety of services, including recreational sport management, outdoor and adventure recreation, health and wellness, and arts and culture," says Tapps. "It also exposes students to career options and supports them as they explore their interests and prepare for challenging careers in the industry." Text Contents The book is organized into three parts. In part I, students learn about the foundations of recreation and leisure, including the historical, philosophical, and social issues that have shaped the field. Part II explores various sectors of the field, including leisure service delivery systems, public recreation, the nonprofit sector, the for-profit sector (such as event and ecotourism enterprises), and therapeutic recreation, among others. Part III focuses on the programming of recreation and leisure services, including program delivery systems, recreational sport management, outdoor and adventure recreation, the nature of recreation and leisure as a profession, and more. Each chapter includes learning objectives that highlight the chapter''s important concepts, as well as an Outstanding Graduates feature that introduces former students who have gone on to successful careers in the field. A glossary of important terms is included in the web study guide and instructor guide, which are part of the ancillary package. Ancillaries The text is supported by an instructor guide, a test package, a PowerPoint presentaation package, and a web study guide that contains chapter summaries and learning experiences. These resources make it easier for instructors to prepare for and manage their courses, and they help students retain what they learn from the text. Guidance for Students Making Career Choices This fully updated text, with its insights and perspectives from top professionals and professors from around the globe, opens up the world of recreation and leisure for students, offering them vital information that will help them make informed choices as they move forward in pursuit of careers in this growing field. With its cutting-edge view of recreation and leisure services, Introduction to Recreation and Leisure prepares students for success in the field of recreation and leisure.
Robots, Artificial Intelligence and Service Automation in Travel, Tourism and Hospitality by
Using a combination of theoretical discussion and real-world case studies, this book analyses the use of robotics, artificial intelligence and services automation (RAISA) within the travel, tourism and hospitality industries. Divided into two sections, the book first concentrates on the theoretical aspects surrounding the use of RAISA in travel, tourism and hospitality. Themes explored include: economic fundamentals customer attitudes chatbot adoption service quality Following on from this, the second section concentrates on current and future use of RAISA technologies in specific subsectors of the tourism economy: hotels, restaurants, travel agencies, museums, and events. With an international scope of authorship and focus, the book is a useful reference source for scholars, students, and general readers interested in robotics, artificial intelligence, and automation technologies. Alongside this, the business insights and case studies examined in the book offer practitioners guidance on how these technologies can and will be incorporated into organizations, particularly those in the travel and tourism industry.
Air Transport Management by
Air Transport Management: An International Perspectiveprovides in-depth instruction in the diverse and dynamic area of commercial air transport management. The 2nd edition has been extensively revised and updated to reflect the latest developments in the sector. The textbook includes both introductory reference material and more advanced content so as to provide a solid foundation in the core principles and practices of air transport management. This 2nd edition includes a new chapter on airline regulation and deregulation and new dedicated chapters focusing on aviation safety and aviation security. Four new contributors bring additional insights and expertise to the book. The 2nd edition retains many of the key features of the 1st edition, including: * A clearly structured topic-based approach that provides information on key air transport management issues including: aviation law, economics; airport and airline management; finance; environmental impacts, human resource management; and marketing; * Chapters authored by leading air transport academics and practitioners worldwide which provide an international perspective; * Learning objectives and key points which provide a framework for learning; * Boxed case studies and examples in each chapter; * Keyword definitions and stop and think boxes to prompt reflection and aid understanding of key terms and concepts. Designed for undergraduate and postgraduate students studying aviation and business management degree programmes and industry practitioners seeking to expand their knowledge base, the book provides a single point of reference to the key legal, regulatory, strategic and operational concepts and processes that shape the form and function of the world's commercial air transport industry.
商機在握 : 商務航空全接觸 by
想擁有屬於自己的私人飛機嗎? 包機服務會是未來高速增長的航空項目? 交易飛機, 選擇機型及機組人員時, 要注意甚麼細節? 商務航空是亞洲的新興行業, 與定期航班相反, 它主要為私人性質的個體運輸, 適合快速靈活的行程安排. 本書會全面探討商務航空的知識, 並向商務機機主或有志投身航空界的讀者提供專業指導, 包括: 1 選擇, 採購, 管理及保養飛機的技巧; 2 尋找合適的機組人員及維修單位; 3 將包機服務投入市場的步驟; 4 行業前景宏觀分析.
Wellness Escapes 1 by
Discover the world's most energising, inspiring and relaxing wellbeing retreats. From yoga, t'ai chi and meditation to mindfulness, spa treatments and creative writing, we present our favourite retreats and spas around the world to help replenish the mind, body and soul. Wellness Escapesincludes nearly 200 destinations and is organised into five themes: Calm, Active, Healthy, Inspired and Indulged - making it easy to find the perfect getaway whether you're in the mood for a seaweed bath in Ireland or surfing in Morocco, meditation in Bali or a Finnish sauna. We tell you what makes each retreat so special, what you can do, what's on its doorstep, and provide booking details to help you find out more or book a visit. Throughout, our wellness authors reveal the health benefits of each activity, while you'll also find out about the world's top ten wellness festivals, yoga and meditation techniques, and healthy smoothie recipes to try at home. About Lonely Planet: Lonely Planet is a leading travel media company and the world's number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveller since 1973. Over the past four decades, we've printed over 145 million guidebooks and grown a dedicated, passionate global community of travellers. You'll also find our content online, on mobile, video and in 14 languages, 12 international magazines, armchair and lifestyle books, ebooks, and more.
Airport Planning & Management, Seventh Edition by
The definitive guide to airport planning and management--fully updated for the latest advances This thoroughly revised guide covers all aspects of airport infrastructure--from the airfield and runway to airspace, air traffic control, and terminal and security systems. You will get clear explanations of the latest federal rules and regulations that govern airport procedures, including airfield paving, snow and ice control, safety inspections, and firefighting procedures. Written by a pair of industry-recognized experts, Airport Planning & Management, Seventh Edition discusses the FAA's National Plan of Integrated Airport Systems (NPIAS), the National General Aviation Airport Plan for smaller airports (ASSET), FAR Part 139, and more. You'll explore cutting-edge technologies such as automation, smart baggage handling, enhanced security, and data analytics. New case studies have been added to this edition to bring real-world perspective and applications to the content. *Contains new case study sidebars that highlight practical applications *Includes PowerPoint slides and a test bank for instructors *Written by a pair of experienced aviation educators
Wine and Food by
International Wine Communicator of the Year (IWSC) Jane Parkinson presents an authoritative and informative guide that gives you the lowdown on wine and how to make the most of it. Wine & Food offers a fresh look at the global wine scene with detailed information on more than 20 grapes and styles. Understanding storing and pouring wine, and what food to serve it with teaches you exactly how to pick the right wine every time. The way we buy wine, serve it, enjoy it, and match it with food has changed enormously in the last decade, so start with the basics at The Bar where you'll find all the latest information on glasses, equipment, storage, temperature, and trends on the current scene. Head to The Cellar for taste and flavor notes on red, white, blush, fizz, fortified, and dessert wines, from Pinot Noir, Cabernet Sauvignon, and Port to Chardonnay, Sherry, and Champagne help you to decide which style is best for you. Each grape or style is broken down by flavor, and identified with a visual key to help you recognize at a glance the profile of a wine and select food to enjoy it with. Once you've discovered all the detail you need on your chosen wine, head to The Table for an exploration of how to pair it with food. With sections on meat, fish (you really can pair red wine with fish!), veg, spice, sauce, and cheese, including four cheese flights for entertaining, you'll be prepared to enhance your dish with no more than a pour. Also included are ten breakout pieces that take a playful look at unusual subjects, including a Same Wine Different Glass Test, Let's Talk Tannin, and Organic Biodynamic and Natural Wine, that really bring the enjoyment of drinking wine to life.
The shape of wine: its packaging evolution by
"Grape wine has been produced for at least 4,000 years, having been aged, stored and transported in every conceivable type of vessel. Its seductiveness has been enhanced by this packaging: primarily three strikingly different containers - amphorae, wooden barrels and glass bottles. Henry H. Work brings extensive wine experience as a cooper, working with wine barrels and living in California's Napa Valley to provide a richly detailed and vivid account of wine containers through the ages. This book delves into the history, evolution, and present use of containers, vessels, and stoppers; from animal skin sacks to barrels, from glass bottles to upstart packaging such as wine casks, and even aluminium cans. It considers the advantages and weaknesses of their construction, designs and labels, methods of shipment and storage, as well as their impact on marketing wine to customers. This is an enlightening and innovative read which draws on the most current archaeological research, scientific data and wine business trends. It is richly peppered throughout with the author's own visits to many of the locations explored in the book, bringing history to life. This book will appeal to individuals within the wine industry, undergraduates in the fields of history, archaeology, food and hospitality, as well as all people interested in wine."--Back cover.
Regarding Cocktails by
Regarding Cocktailsis the only book from the late Sasha Petraske, the legendary bartender who changed cocktail culture with his speakeasy-style bar Milk & Honey. Forewords by Dale DeGroff and Robert Simonson. Here are 85 cocktail recipes from his repertoire--the beloved classics and modern variations--with stories from the bartenders he personally trained. Ingredients, measurements, and preparations are beautifully illustrated so that readers can make professional cocktails at home. Sasha's advice for keeping the home bar, as well as his musings, are collected here to inspire a new generation of bartenders and cocktail enthusiasts.
Routledge Handbook of Festivals by
In recent times, festivals around the world have grown in number due to the increased recognition of their importance for tourism, branding and economic development. Festivals hold multifaceted roles in society and can be staged to bring positive economic impact, for the competitive advantage they lend a destination or to address social objectives. Studies on festivals have appeared in a wide range of disciplines, and consequently, much of the research available is highly fragmented. This handbook brings this knowledge together in one volume, offering a comprehensive evaluation of the most current research, debates and controversies surrounding festivals. It is divided into nine sections that cover a wide range of theories, concepts and contexts, such as sustainability, festival marketing and management, the strategic use of festivals and their future. Featuring a variety of disciplinary, cultural and national perspectives from an international team of authors, this book will be an invaluable resource for students and researchers of event management and will be of interest to scholars in the fields of anthropology, sociology, geography, marketing, management, psychology and economics.
Spa management : an introduction by
"Spa Management: An Introduction provides a contemporary look at the spa industry and the unique aspects of spa operations and management. It addresses spa industry basics; how to establish a spa business, operations and management, business skills and knowledge, and future trends in the industry. Each chapter includes a realistic view of operations and is accompanied by creative exercises and assignments. An appendix of industry resources and robust online resources help readers understand what it takes to succeed in this evolving industry."--Back cover.
Introduction to Hospitality by
For introductory courses in hospitality. An engaging introduction to hospitality, for tomorrow's managers Introduction to Hospitality is a lively, comprehensive survey of the world's largest industry -- hospitality. Students explore the vibrant inner workings of each hospitality segment, including hospitality and lodging; beverages, restaurants, and managed services; tourism, recreation, attractions, clubs, and gaming; assemblies, events, and attractions; and managerial areas of the hospitality industry. The 8th edition highlights a range of issues shaping the future of each segment of the hospitality industry. Introduction to Hospitality, 8th Edition, will also be available in spring 2020 via Revel(tm), an interactive learning environment that enables students to read, practice, and study in one continuous experience. Use ISBN 9780135214367 to purchase the Revel access card.
Professional Management of Housekeeping Operations by
Every house, whether private, like yours, or commercial like offices, shops, hotels, hospitals, clubs, etc., needs to be kept clean and tidy, so that it looks inviting to all. This is where housekeeping comes in. Cleaning and maintenance services can be spotted very easily anywhere. Todays professional housekeeper must be knowledgeable about staff diversity issues, building relations with unions, and maximising the uses of available technology while staying aware of the bottom line. The professional housekeeper must also be aware of growing health and safety concerns. A Professional Housekeeper is an extra pair of hands -- whether its cleaning, laundry, ironing or any other household chores. A housekeeper is a person employed to manage a household, and the domestic staff. The housekeeper is second in command in the house and except in large establishments, where there is a house steward, the housekeeper must consider his/herself as the immediate representative of her mistress. Housekeeping managers see to it that hotel guests have adequate supplies both within their hotel rooms and in the public areas that they visit, such as the spa and washrooms. Different categories of hotel rooms entitle guests to different supplies. For example in a standard room, guests might receive only bathroom supplies, while in executive rooms, hotel services could include mini-bars, laundry and pressing services. It is the responsibility of the housekeeping manager to ensure that a hotel guest receives all the housekeeping services he purchased. Housekeeping managers receive and act on complaints from hotel guests relating to the state of their rooms or public areas. A hotel housekeeping manager is in a unique position to make recommendations about improvements to the hotel services due to his close interaction with the guests. This is an invaluable tool for this ever-changing profession. With the advent of new technology, new markets, and new products, the rapidly changing responsibilities of the professional housekeeper demand a guide for todays lodging industry. This book addresses the changing, growing role of the housekeeping department to include maintenance of grounds, room service management, and foodservice facilities.
